By 2027, retailers must be able to scan a 2D barcode to retrieve the GTIN-12 (UPC) data string in addition to the linear, 1D EAN/UPC barcode that is commonly used today for pricing information at checkout. This does not mean the linear UPC barcode will go away entirely, but product suppliers will be able to choose between using a 2D barcode or both barcodes on their POS items.
The rollout of the 2D barcode requirement is supported through Sunrise 2027, a new initiative from GS1 US – a neutral, not-for-profit organization that develops internationally recognizable supply chain standards.
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