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2 min read

Tom's Journey to Retirement

By Kathy Barbeire on Apr 20, 2020 10:51:35 PM

Tom Huls retires from CAT Squared

Please join our team in extending best wishes to CAT Squared Vice President of Sales Tom Huls as he embarks on his next great adventure in retirement. Tom has been a valuable leader of CAT Squared’s sales team for 13 years, capping a 47-year career.

“When I was hired, I asked the late Mike Sardina [CAT Squared’s CEO 1995-2014] what my territory would be and he said outside the front door,” said Huls. “The main objective was to get CAT Squared into the pork and beef industry and increase brand penetration into the poultry sector.”

Tom began his career in 1973 as a truck driver for Kapperman Trucking. In 1975, he was hired as a district sales manager for Feterl Manufacturing, an equipment manufacturer of grain augers and cattle feeders.

“I started out living in Nebraska and traveling the states of Nebraska, Kansas, Wyoming and Colorado,” said Huls. “When South Dakota was added to my territory, I moved to Yankton where I met the love of my life, Dr. Diane Balich. In 1983, we moved to Arkansas where I was hired by Sellers Equipment to sell farm equipment locally.”

Tom transitioned into the poultry industry in 1984 when he was hired by AMKO Equipment, a Big Dutchman equipment distributor of poultry equipment. In 1985, Big Dutchman honored Tom with an award for for selling more chain feeding equipment in one year than any other distributor’s salesman had ever sold in that timeframe. Big Dutchman then hired Tom to be a regional manager in 1986, covering the western half of the USA.

In 1989, Tom was hired by LATCO and was given the opportunity to set up a poultry equipment division. LATCO became the first turnkey builder in the USA. During Tom’s tenure as sales manager, LATCO became Cumberland’s largest distributor of poultry equipment. In 1991, Cumberland hired Tom as a regional sales manager covering Arkansas, Tennessee, Kentucky, Alabama, Mississippi, Texas and Arkansas. Eventually, Tom became Cumberland’s president and remained in that position until 2004.

In 2005, Tom was hired as a regional sales manager Agile Manufacturing, a subsidiary of CTB, Inc. He then left to join the CAT Squared team in 2007 as VP of Sales.

“It has been a great experience. In retirement, I plan to continue traveling with Diane. We’re planning a sailboat cruise of the Adriatic and parts of the Mediterranean Sea. We also intend to do a lot of horse camping vacations around the USA.”

Tom’s retirement starts May 15,2020. We hope you join us in wishing Tom well as he starts a new chapter in his life.

Kathy Barbeire

Written by Kathy Barbeire

Kathy Barbeire is a strategic marketing professional with a passion for leveraging data-driven storytelling, process optimization, and digital transformation to support the food processing industry. As the Marketing Manager at CAT Squared since 2015, she develops content that educates meat and poultry processors on emerging technologies, regulatory compliance, and industry best practices to help them navigate an evolving landscape. With expertise in Manufacturing Execution Systems (MES), traceability, and automation, Kathy ensures that CAT Squared’s solutions remain adaptable to industry advancements, including real-time data collection, IoT integration, and food safety enhancements. She stays engaged with industry developments, formerly participating in blockchain learning initiatives associated with Blockchain for Arkansas (BC4AR). Kathy holds a Bachelor of Arts in Professional and Technical Writing (magna cum laude) with minors in Sociology and Information Technology, as well as an MBA from the University of Arkansas at Little Rock (UALR). Prior to joining CAT Squared, she applied her skills in data analysis and stakeholder engagement to support nonprofit organizations in defining objectives, measuring program impact, and enhancing community outreach.