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On March 29, members of the CAT Squared team attended the 2019 Blockchain Conference hosted by the Center for Blockchain Excellence at the University of Arkansas Sam M. Walton College of Business. The conference included several keynote speakers including Arkansas Governor Asa Hutchinson and FDA Deputy Commissioner for Food Policy and Response Frank Yiannas. There were also breakout sessions with panels of blockchain innovators and opportunities for developers to break out their laptops and practice interacting with blockchain development platforms. However, of all the sessions we attended, the one I found most exciting was a discussion led by Golden State Foods (GSF) Chief Technology Officer Guilda Javaheri.

The reason Javaheri’s presentation stood out for me is because most food-related blockchain presentations I’ve seen focus on traceability and freshness tracking. This one, however, showed how GSF combined other technologies with blockchain to achieve ROI through using real-time inventory data across the supply chain to match production with demand.

GSF supplies fresh beef patties to quick-serve restaurant chains. By combining blockchain with RFID and other IIoT (Industrial Internet of Things) technologies, GSF now has a real-time view of all inventory and freshness data across their supply chain. With this knowledge, GSF can optimize their production to get the right product in the right place at the right time. This reduces waste due to spoilage and helps customers manage their inventory.

Javaheri included the following video as a part of her presentation. Like most marketing pieces related to food blockchains that I’ve reviewed, this one also focuses on safety, traceability, and freshness; however, it also illustrates how creative combinations of technologies can be used to generate ROI for multiple participants of the food supply chain.

As CAT Squared continues to navigate the evolving blockchain ecosystem, develop integration relationships with blockchain developers, and build our own blockchain-enabled solutions, we aim to add value to our customer relationships by continuing to highlight innovation within the industry and bring best-of-breed solutions to our customers. Though GSF is not a CAT Squared customer, this example illustrates how data collected through systems similar to ours can be integrated with other technologies to achieve a new level of insight into your value chain.

Kathy Barbeire

Written by Kathy Barbeire

Kathy Barbeire is a strategic marketing professional with a passion for leveraging data-driven storytelling, process optimization, and digital transformation to support the food processing industry. As the Marketing Manager at CAT Squared since 2015, she develops content that educates meat and poultry processors on emerging technologies, regulatory compliance, and industry best practices to help them navigate an evolving landscape. With expertise in Manufacturing Execution Systems (MES), traceability, and automation, Kathy ensures that CAT Squared’s solutions remain adaptable to industry advancements, including real-time data collection, IoT integration, and food safety enhancements. She stays engaged with industry developments, formerly participating in blockchain learning initiatives associated with Blockchain for Arkansas (BC4AR). Kathy holds a Bachelor of Arts in Professional and Technical Writing (magna cum laude) with minors in Sociology and Information Technology, as well as an MBA from the University of Arkansas at Little Rock (UALR). Prior to joining CAT Squared, she applied her skills in data analysis and stakeholder engagement to support nonprofit organizations in defining objectives, measuring program impact, and enhancing community outreach.