On March 29, members of the CAT Squared team attended the 2019 Blockchain Conference hosted by the Center for Blockchain Excellence at the University of Arkansas Sam M. Walton College of Business. The conference included several keynote speakers including Arkansas Governor Asa Hutchinson and FDA Deputy Commissioner for Food Policy and Response Frank Yiannas. There were also breakout sessions with panels of blockchain innovators and opportunities for developers to break out their laptops and practice interacting with blockchain development platforms. However, of all the sessions we attended, the one I found most exciting was a discussion led by Golden State Foods (GSF) Chief Technology Officer Guilda Javaheri.

The reason Javaheri’s presentation stood out for me is because most food-related blockchain presentations I’ve seen focus on traceability and freshness tracking. This one, however, showed how GSF combined other technologies with blockchain to achieve ROI through using real-time inventory data across the supply chain to match production with demand.

GSF supplies fresh beef patties to quick-serve restaurant chains. By combining blockchain with RFID and other IIoT (Industrial Internet of Things) technologies, GSF now has a real-time view of all inventory and freshness data across their supply chain. With this knowledge, GSF can optimize their production to get the right product in the right place at the right time. This reduces waste due to spoilage and helps customers manage their inventory.

Javaheri included the following video as a part of her presentation. Like most marketing pieces related to food blockchains that I’ve reviewed, this one also focuses on safety, traceability, and freshness; however, it also illustrates how creative combinations of technologies can be used to generate ROI for multiple participants of the food supply chain.

As CAT Squared continues to navigate the evolving blockchain ecosystem, develop integration relationships with blockchain developers, and build our own blockchain-enabled solutions, we aim to add value to our customer relationships by continuing to highlight innovation within the industry and bring best-of-breed solutions to our customers. Though GSF is not a CAT Squared customer, this example illustrates how data collected through systems similar to ours can be integrated with other technologies to achieve a new level of insight into your value chain.

Kathy Barbeire

Written by Kathy Barbeire

Kathy Barbeire is a seasoned professional with a strong track record in leveraging new technology, data analysis, and storytelling to drive organizational success. As the marketing manager at CAT Squared since 2015, Kathy stays updated on industry trends to ensure our products remain adaptable to evolving standards and prepares our customers for disruptive technologies. She actively participates in a blockchain learning group associated with Blockchain for Arkansas (BC4AR), an initiative led by Governor Asa Hutchinson. Kathy's expanding knowledge and expertise enable her to create informative content that educates our supply chain partners and helps them navigate upcoming transitions. Kathy's educational background includes graduating magna cum laude from the University of Arkansas at Little Rock (UALR) with a Bachelor of Arts degree in professional and technical writing, along with double minors in sociology and information technology. She later completed the MBA program at UALR. Prior to joining CAT Squared, Kathy applied her passion for data-driven storytelling to assist nonprofits in defining goals, tracking program metrics, and engaging donors and community stakeholders. She served as a program manager at the Our House Homeless Shelter in Little Rock and later at The Salvation Army Central Arkansas Area Command.